2015 — 2017
Heisa is young fashion brand catering to free spirits and festival fanatics. It's a place where the daily routine gets broken, age is only a construct and the gravity of society gets left behind. In complete freedom, in whatever way it choses.
Heisa requested a simple visual identity that fitted the brand. We choose to lay emphasis on a logomark, which could be utilised broadly for different branding purposes. This resulted in a monogram combined with a starburst shape, which symbolises the youthful energy of Heisa.
The briefing was open and we listened to our gut for this project. Approachable, likable and a little twists; those were our main points we decided to aim for.
Heisa's target audience are young people with a passion for festivals. These are prevalent in summer and so it seemed only logical to have an emphasis on designs that invoke the feeling of summer. At the same time, Heisa uses outer-space as a encompassing theme, serving as a symbol for total and complete freedom.
With these two themes as a starting point, we developed several bright, fun designs with a twist. With the designs placed on snapbacks and t-shirts, Heisa became the go-to space for your festival outfit.
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