Mad, Math & Mates is an agency that offers strategy, consulting & marketing solutions. With a close knit network of creatives and developers, strategy and advice can be quickly converted to action.
With over 30 year experience in the world of advertising, the founder of MM&M is truly an industry veteran. It came as no surprise that the people of MM&M have a big love for the creative work of the Mad Men of the 60s.
Naturally, this is an invite to pay hommage to this era through the design. The elements of black, white and red combined with a sans-serif grotesque font achieves this quickly.
To induce the feeling of nostalgia more, the colors are all slightly faded, setting them to an off-black, off-white and a softer red. This combined with the use of textures, gives us a warm and rich feeling, much like a good glass of aged scotch after a succesfull pitch.
Various one-liners and industry concepts were used on the business cards, a nod to the form the golden age of advertising, such as McCann, Y&R and others. The original Mad Men.