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Off the record

IDENTITY
PACKAGING
SOCIAL CONTENT

2020 — 2021

With both a physical and a digital presence, OFF the record is a a vinyl record store for music afficinados of all kinds.

The logotype consists of a custom logotype in a more 'display' style of typography. The O being a graphic representation of a vinyl record should not need more explanation. Sometimes, being straightforward in your design choices is the best way to go.

If you've ever been to a vinyl record shop, you're probably familiar with the tabs that show different categories and genres. A lot of vinyl fans love diving in and flicking through all records. These tabs and records were translated in a graphic system as part of the identity. This system can be used in differtent ways to display information, whether it's a poster or a social post.

This project was part of one of the briefs of Briefclub. If you made it this far reading this text, I'll put it bluntly: this store doesn't actually  exist. Consider this project an exercise for stretching the creative muscles.

And if you are looking for some vinyl record identity design, please reach out. I'd love to make it real.

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